Disney’s most recent blockbuster has smashed box office records, pulling in an astonishing $1.2 billion globally in its opening weekend, according to Variety. It’s the eighth film in the Marvel Cinematic Universe to cross the mark. And it’s the fastest any movie has earned that much.
Disney’s franchise movies have dominated the box offices.
This was not the case with last year’s Avengers: Infinity War — it premiered in China a couple of weeks later. Endgame also isn’t the only Disney film to join that club this year: Captain Marvel crossed the line before this month.
This success at the box office did not happen overnight. It is a huge payoff for Marvel’s superhero franchise. Which kicked off 11 years ago with Iron Man. That movie included an end-credits scene that opened up the possibility of the larger. The interconnected universe which has since played out over 22 films. Avengers: Endgame is the fruit of a decade’s worth of labor for that larger story. Building on the stories and characters that came with every film.
Now, Disney faces a new landscape for its own post -Endgame future. Marvel Studios head Kevin Feige has said that they are working on at least 20 films” that are very different from anything that has come before.” The organization hopes that the next generation of superhero films will arrive with sky-high yields in the decade.